Voice & Tone

When it comes to adapting my writing to your voice and tone, I’m basically a chameleon. Voice is what helps you stand out from the pack. I know firsthand how important a strong voice can be in communicating your mission.

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Creating Voice Guides From the Inside

I created the MAH’s Communications Guide, the sole document used for all organizational communications. The guide includes a friendly breakdown of the organizational personality, a glossary of common terms, and examples of how to write and speak ‘like the MAH’. It’s used in trainings for staff and as a reference for everyone who communicates for the organization.

Creating Voice Guides From the Outside

In 2019, I worked with Arts Council Santa Cruz County to create a Voice & Tone guide for the organization. I led a workshop with their full staff to understand their voice and crafted a communications guide to be used in their marketing, training, and grantwriting.

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Developing One Pagers for Staff

While brand voice is always the same, the way you communicate may shift based on different projects. At the MAH, I’ve prepared dozens of one-pagers and trained staff and volunteers on how to communicate about new initiatives in a way that feels on brand and adaptable to their own unique voices.